Environmental scanning and innovation are two important strategic choices for firms to survive and keep growth in a highly competitive domestic and international environment.A theoretical model is constructed to investigate the relationships between environmental scanning,ambidextrous innovation and strategic flexibility.Empirical results based on 404 Chinese firms indicate that:environmental scanning has an inverted U relationship with exploitative innovation,a positive linear relationship with exploratory innovation,a U relationship with ambidextrous innovation interaction,and an inverted U relationship with ambidextrous innovation absolute difference.Moreover,strategic flexibility moderates the relationships between environmental scanning and explorative innovation,ambidextrous innovation interaction,and ambidextrous absolute difference.However,the inverted U relationship between environmental scanning and exploitative innovation is not subject to the moderation of strategic flexibility.This research enriches literatures of environmental scanning and ambidextrous innovation,and also has some theoretical contributions and practical implications.%环境扫描和创新是企业在激烈竞争的国内外环境中生存和成长的重要战略选择.研究构建了环境扫描、双元创新(探索式创新和利用式创新)与战略柔性的理论框架.基于404家中国企业的实证研究发现:环境扫描与利用式创新呈倒U型关系,与探索式创新有正向线性关系,与双元创新交互平衡呈正U型关系,与双元创新差异不平衡呈倒U型关系;战略柔性调节了环境扫描与探索式创新、双元创新交互平衡和双元创新差异不平衡之间的关系;然而,战略柔性对环境扫描与利用式创新之间倒U型关系没有显著的调节作用.研究丰富了现有文献对环境扫描和双元创新的理解,并具有一定的理论和实践意义.
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