本文通过A、B两个产品的比较分析认为,在产品力、领导力、营销力等市场关键影响因素旗鼓相当的情况下,价格竞争力和学术影响力可能是造成产品市场表现差异的主要原因.从长远来看,学术因素的影响可能大于价格因素.因为,影响医生处方的根本原因是循证医学证据,是科技支撑和学术影响力.这是产品能够保持高速、持续增长的核心动力,也是中药大品种培育工作的重点所在.而且,获得更多西医研究机构和使用单位的认同、应用和支持是中药大品种持续增长的重要因素.%In this paper,through the comparative analysis of two products,A and B,the price competitiveness and academic influence may be the main reasons for the difference of product market performance in the case of the key influencing factors such as product force,leadership and marketing force.In the long run,the impact of academic factors may be greater than the price factor.Because,the root cause of the doctor''s prescription is evidence-based medicine evidence,and the technical support and academic influence.This is the product to maintain high-speed,sustained growth of the core power,but also the focus of cultivation of large varieties of traditional Chinese medicine.Moreover,access to more Western medical research institutions and the use of units of recognition,application and support of traditional Chinese medicine is an important factor in the growth of large varieties.
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机译：信息不对称下，“中药材全产业链服务商”模式对中药材价格的影响研究 =Pricing and Information Asymmetry in the Chinese Herbal Medicine Markets - A Study of the Mode of "Chinese Herbal Medicine Industry Chain Service Provider"
