The development status of China mobile multimedia broadcasting (CMMB) is analyzed according to the latest national policy to investigate the deep influence of 3-network fusion on the broadcast television. It is found that network and terminal technology, programme content, charges and impact of 3G are the major problems exsisting in CMMB at present.The corresponding countermeasures are put forward, which provides some references for the development of CMMB in the context of 3-network fusion.%为了探讨三网融合对广播电视的深入影响,从国家最新政策出发,分析了当前中国移动多媒体广播(CMMB)的发展状况,发现目前CMMB主要存在网络与终端技术、节目内容、收费以及3G的冲击等向题,给出了相应对策,为三网融合背景下CMMB的发展提供借鉴.
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