Chinese newspaper industry has entered into a new historical period;the prospect of newspaper is becoming an important topic of academic and industrial.Facing the media ecological reconstruction brought by media convergence,mobile circumstance,and internet plus,the norm of newspaper media in the past has been broken,facing new adjustment.Newspaper explored with hard since it confronted both opportunities and challenges.This article summarizes the basic situation and main advantages of newspaper media development.By analyzing newspaper transformation practice,this paper tries to discuss the future direction and what newspaper media can achieve in view of the current main difficulties.The analysis of the essence and effect of newspaper transformation,as well as the rationalization proposals,will be beneficial for newspaper media to recognize the situation,find the correct position,and create expression,so as to meet both opportunities and challenges.
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