研究了允许单向横向转载的Newsboy型产品的订货决策问题.以两个Newsboy型零售商为研究对象,在允许单向横向转载存在的前提下,构建了以二者期望利润最大化为目标的非合作博弈模型,讨论了模型存在纳什均衡解的条件并证明了解的存在性与唯一性,给出了均衡解的解析表达形式,进一步分析了转载价格对均衡的影响.最后的算例分析则从期望利润、均衡订货和转载价格三个方面验证了横向转载策略的优势.研究表明:(1)与传统报童模型相比,横向转载策略提高了零售商的期望利润；(2)转载价格显著影响横向转载策略下零售商的订货决策.%Lateral transshipment is an effective inventory replenishment policy for supply chain. However, literatures ignore the difference between unidirectional transshipment and bidirectional transshipment, as well as complete inventory pooling and incomplete inventory pooling. Consider unidirectional transshipment existing, this paper studies decision making of order policy and transshipment pricing for News-Type-Merchandise. We construct the non-cooperative game model when retailers maximize their own expect profit and propose the condition of Nash equilibrium solution for the model. Then, we prove the equilibrium solution is existing and unique and give the mathematical expression of the equilibrium solution. Moreover, this paper discusses relationships between equilibrium solution and transshipment price. In order to maximize total expect profit, we design an approach for optimizing the transshipment price. Numerical results show the advantages of unidirectional transshipment based on expect profit, equilibrium order and transshipment price. In comparison with the traditional newsboy model, transshipment improves the retailers' profit. Moreover, transshipment price hasa significant influence on order decision making with unidirectional lateral transshipment.
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