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Relevance Analysis on the Distinctions between Chinese and American Advertising Languages

         

摘要

Advertising language is a special pattern of language, reflecting a nation's cultural background, lifestyle, and thinking pattern of people. Cultures in specific societies may also limit the advertising language.Under the framework of Sperber and Wil?son's"Relevance Theory", and with an aim of creating optimal relevance, this thesis analyzes advertising languages in China and America from the cultural perspective, comparing the distinctions from the dimensions of cultural psychologies and power dis?tance. It is hoped that in the creation and appreciation of advertisements in different languages, cultural factors can be taken into serious consideration.

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