More than 1 700 entries in 2013“Chinese Liquor Creative Packaging Design Competition”reflected the mainstream trend in the current wine packaging material selection, modeling and decorating to a certain extent, namely the variety in material selection, creativity in styling, diversification in decorating. These works also reflected many issues existed in China’s liquor packaging design, such as the module design in pursuit of convenience, the ignorance of process technology, the insufficient exploration and understanding of liquor packaging culture and so on. After analyzing the entries, it could be found the future development trend of Chinese liquor packaging in the enhanced packaging interactive experience, participatory design, the use of intelligent packaging technology, attention to popular culture, exerting the leading influence of packaging culture, strengthening the fashioning of traditional elements.%2013年“中国白酒创意包装设计大赛”1700多件参赛作品，一定程度上反映了当前白酒包装在选材、造型和装潢上的主流趋势，即选材的多样化、造型的创意性、装潢的多元化等，但这些作品也反映出中国白酒包装设计存在的诸多问题，如追求快捷的程式化设计，忽视对工艺技术的考虑，对酒包装文化理解浅薄等。从参赛作品中可以发现，中国白酒包装未来发展趋势为：强化包装的互动、体验、参与性设计，采用智能化包装技术，关注流行文化、发挥包装文化的引领作用，加强传统元素的时尚化。
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