Objective:To learn the current status of publicity section reserved for Beijing hospitals within high definition interactive digital TV system,and to explore strategies for enhancing both publicity and service quality of hospitals. Methods:Choose all hospitals in Beijing as the research object and analyze their content at publicity section in high definition interactive digital TV system. Results:All 43 hospitals which are currently making use of the publicity section in high definition interactive digital TV are third - grade class hospitals,72. 0% of those hospitals employ pictures to introduce themselves,41. 9% of them present 4 featured specialties or more. 55. 8% of them provide clinic information of 6 specialists,83. 7% of them provide their official WeChat account ID,and 67. 4% of those hospitals haven't uploaded any video programs. Conclusion:Current partici-pants of the publicity section in high definition interactive digital TV are limited to higher ranked hospitals,and district - affili-ated hospitals shall also make use of this platform. The function of‘Clinic information’shall be improved. Also,Hospitals shall produce more high definition video programs.%目的：了解北京地区各医院在高清交互数字电视平台开设宣传专区的现状，探索进一步提高医院宣传水平和服务质量的对策。方法：采用内容分析法，以北京地区全部医院作为研究对象，对其在高清交互数字电视平台宣传专区发布的内容进行研究。结果：通过该平台进行宣传的43家医院均为三级以上医院；72.1％的医院以图片形式介绍医院；41.9％的医院提供4个或4个以上特色专科介绍；55.8％的医院提供6位专家出诊信息；83.7％的医院提供了微信公众号 ID；67.4％的医院未提供视频节目。结论：在高清交互数字电视平台进行宣传的医院级别较高，建议区属医院利用高清交互平台进行宣传；出诊信息功能尚未发挥应有作用，建议进一步完善；视频数量和质量整体不高，建议医院加强高清视频的制作。
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