形象塑造对职业院校的发展非常重要.在现实中,我国职业教育的吸引力还不是很强,还存在这样那样的问题.必须抓住各类职业院校的基本特质,多角度塑造、维护职业院校的良好形象,增强职 业院校的实力与竞争力,提升职业院校的吸引力与品牌形象.%Image building plays a vital role in the development of vocational colleges. In reality, domestic vocational education, which still has diverse problems, is still not popular. It is critical to develop the unique characteristics of different vocational colleges,to mould their images from different perspectives,to sustain a positive image for vocational education, to strengthen their competence and competitiveness, and to enhance the attractions and brand images of vocational colleges.
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