With the arrival of the new media age, great opportuni-ties and challenges have been brought to the cohesion work of primary Youth League branches. This article analyzes the fea-tures of the new media, and sets corresponding countermeasures to effectively enhance the cohesion of primary Youth League branches.%新媒体时代的到来对高校团建中基层团支部凝聚力工作带来了很大的机遇与挑战，本文通过对新媒体的特点分析，提出了通过新媒体增强高校基层团支部的凝聚力的对策和建议。
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