Strategic objective of building the stronger socialist cultural was proposed by Sixth Plenary Session, and developing of cultural industries is the most important way to enhance cul-tural soft power. Meanwhile, the development of cultural indus-tries in Zhejiang is an important way to promote cultural develop-ment and prosperity, also it is an inevitable choice to form a new development advantage. Zhejiang is an advanced representative of private and marine cultures, so the culture industry is bound to become a pillar industry of the economy. This paper described the problems of development of cultural industries in Zhejiang and discussed its path of healthy development. Development of Zhejiang cultural industries can certainly effectively promote the development and prosperity of our advanced socialist culture.%党的十七届六中全会提出建设社会主义文化强国的战略目标，并把文化产业作为增强文化软实力的最重要的途径。同时，发展文化产业是推动浙江文化大发展、大繁荣的重要途径，是实现经济转型升级、经济发展方式转变，形成新发展优势的必然选择。浙江作为民营文化产业和海洋文化产业的先进代表，文化产业势必会成为国民经济的支柱产业。本文阐述了浙江文化产业在发展中存在的问题，并探讨了其健康发展的路径，包括：彰显浙江文化产业发展的两大特色、激发浙江文化产业发展的内部活力、塑造浙江文化产业发展的外部环境。浙江文化产业的发展必定能有力地促进我国社会主义先进文化产业的大发展与繁荣。
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