Starting from the evolution and development of He'nan tourism image and the present situation of its positioning, this pa-per discusses the positioning of He'nan tourism image, and the success and influence of Yellow Emperor hometown worship cer-emony undoubtedly provide some enlightenment for its accurate positioning.% 本文就河南省旅游形象发展演变及河南省旅游形象定位的现状展开，探讨河南省旅游形象定位问题，而黄帝故里拜祖大典的成功极其影响无疑给其准确的旅游形象定位提供了启示。
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