教学活动是一个学生和老师之间信息、知识的交流和传递的过程，因此，从本质上讲，我们应该可以把它称之为一种教学沟通。那么我们是否也可以用沟通理论来指导我们的教学过程呢？而国际市场营销是研究有关企业如何在国际市场上开展国际营销活动的一门课程，具体来说就是研究企业如何与其社会公众沟通以达到一定营销目的的学科。文章想从沟通的视角重新审视这门课程的教学，并尝试为其构建较为合理的教学模式和教学体系。%Essentially, teaching activities should be an exchange and transmission process of information and knowledge between students and teachers, so we can call it teaching communication. So if we can also use the communication theory to guide our teaching process? And "International Marketing" is the course studying how the enterprises engaged in international marketing activities in the international market, specifically studying how enterprises communicate with their social public to achieve mar-keting purposes. This article rethinks the teaching of the course from the perspective of communication and tries to construct the reasonable teaching model and teaching system.
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