首页> 中文期刊> 《科技管理研究》 >基于博弈论的我国竞争情报产业组织研究——市场进入策略分析

基于博弈论的我国竞争情报产业组织研究——市场进入策略分析

         

摘要

Whether at home or abroad, many consulting companies are offering competitive intelligence service. Although it is difficult to separate competitive intelligence from business activities totally to establish a special department, the intelligence industry will emerge as the utility of competitive intelligence increasingly. Based on the market status and the routine of other industry, monopoly will prevent it from fast development. Hence, the paper analyzes and discusses the three possible conditions of market entry through game theory, and puts forward three market entry strategies for the industrial organization of competitive intelligence.%无论在国内还是在国外,许多咨询公司都开展竞争情报服务.虽然要将竞争情报完全从企业的经营活动中分离出来,成为一个专门的社会化服务的产业部门似乎是困难的,但随着情报在知识经济中效用日益彰显,情报产业势必应运而生.结合市场实际和其他产业行规惯例,定会出现垄断,从而阻碍该产业发展.就此,笔者运用博弈论对三种可能的情况进行了分析探讨,并提出我国竞争情报产业组织市场进入策略.

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