In the background of modularization,the new features of enterprise competitive advantage appear.Therefore,according to the phenomenon of product diversity,industrial convergence and so on,the conceptions of main industry and sub-industry are presented.Three factors that influence the competitive advantage are studied further including industrial profitability,module division value and competitiveness position in the module.On the basis,a new conception of industrial module value pedigree is presented and an evaluation method of competitive advantage is studied in the paper.%在模块化生产方式下,企业竞争优势呈现出新特征.针对企业产出多样化以及产业融合等经济现象,提出了主产业和子产业的概念,并探讨了影响企业竞争优势的3个要素:产业盈利能力、模块化分工价值以及企业在模块中的竞争位势.据此,提出了产业模块价值谱系的概念,并在此基础上提出了企业竞争优势的测度方法.
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