首页> 中文期刊> 《山东体育科技》 >体育运动休闲园区消费者满意度测量量表的编制研究

体育运动休闲园区消费者满意度测量量表的编制研究

         

摘要

在文献研究和实地调查的基础上,设计了体育运动休闲园区消费者满意度测量量表,经过几轮修改和完善后对量表进行了实地预调查。运用统计软件对预调查收集到的数据进行了检验和分析后确定最终的正式调查量表。把正式调查阶段收集到的数据样本又进行了验证性因子分析,分析结果表明体育运动休闲园区消费者满意度影响因素结构模型较好地拟合了观测数据,园区消费者满意度影响因素结构模型得到了验证。由此可见,正式调查量表能较好地测量和分析我国新兴的体育运动休闲园区消费者满意度,可以为园区后期可持续发展研究提供量化参考。%On the basis of literature investigation and field survey,the scale to measure the satisfaction degree of customers in leisure sports park is designed,and the pre-survey has been done after a few rounds of modification and improvements of the scale. The data collected from the pre-survey was examined and analyzed with the help of statistics software,and then the formal scale was determined.After the factor analysis of the data collected from the formal scale,the results show that the structural model of influencing factors of satisfaction fits the observed data well and has been validated.It follows that the formal scale can well measure and analyze the satisfaction of the customers in the emerging leisure sports park, and the scale can also provide quantitative reference for the park's sustainable development.

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