Through the preparation of national sports concept questionnaire,taking the citizens of Kunshan city,Jiangsu province as the investigation object,we analyzed the present situation and factors influencing national sports concept.The results show that the questionnaire has a good structure validity and internal consistency reliability.For the sports concept of Kunshan citizens,there was no significant differences in gender,and as age changes,the sports values and life view showed "U"type change,but there is no significant differences in citizens 'concept on sports rights.Sports concept rises as the social status upgrades.The external factors that influence the formation of national sports concepts are the social and economic environment,the public media guidance on public opinion and policy system environment and the internal power lies in the scientific understanding and grasping the value of sport.%通过编制国民体育观念量表问卷，以江苏省昆山市市民为调查对象，分析国民体育观念现状与影响因素。结果显示：问卷具有有较好的结构效度与内部一致性信度。昆山居民体育观念在性别上无显著性差异，体育价值观、体育生活观随年龄增长呈“U”型变化，不同年龄居民在体育权利观上未出现显著性差异，不同阶层居民体育观念随社会地位提升而升高。影响国民体育观念形成的外部因素包括社会经济环境、公共传媒舆论导向与政策制度环境，内部动力在于对体育价值的科学理解与把握。并提出促进昆山居民体育观念转变的建议与措施。
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