Network sales have increasingly become an important way of enterprise image display and sales. It becomes a design issue of concern that enhancing the visual appeal of the web page rapidly and accurately. So, by collecting and analyzing existing research results, the article formed the development ideas of the visual design process of clothing sales web page based on the perceptual engineering. From the demands of consumers and sellers, the article set up the principle of the process development, established the constructing points, and ifnally completed the process building, to offer methods and theoretical references for the relevant design practice and further research.%网络销售越来越成为企业展示形象和销售的重要途径，快速准确地增强网页视觉吸引力成为备受关注的设计问题。因此本文整理与分析了已有研究成果，形成了基于感性工学的服装销售网页视觉设计流程的构建思路，并从消费者与销售者双方诉求入手，树立了流程开发的原则，明确了构建要点，最终完成了流程的构建，以期为相关设计实践与深入研究提供方法借鉴和理论支撑。
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