Combining with the skin design style of recent World Expo exhibition building,this paper analyzed the humanistic philosophy,material structure,functional properties,texture form and other characteristics of cultural exhibition building covered,elaborated the media conveying role of exhibition building skin to its humanistic ideas spread,and from several typical venues case,interpreted the important significance of building skin decoration style design idea to building culture overall tendency.%结合近期世博会展馆建筑表皮设计样式，分析了文化会展建筑所涵盖的人文理念、材料构造、功能性质、肌理构成等特点，阐明了展馆建筑表皮对其人文理念传播所发挥的媒介传达作用，并从几个典型场馆案例入手，解读了建筑表皮装饰风格设计理念对建筑文化整体倾向的重要意义。
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