From the aspect of construction enterprises,the paper analyzes the application of common bidding and pricing strategies and skills and precautions by combining with working experience,so it provides some reference for identifying the pricing in the bidding of construction enterprises.%从施工企业的角度出发，结合实践工作经验，对常见的投标报价策略和技巧的应用、原理及使用时应注意的事项进行了分析，对施工企业投标时报价的确定具有一定的借鉴作用。
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