在房地产营销策划理论的基础上，以房地产营销策划方案研究为主题，通过对某房地产项目进行实地调查和搜集相关的资料，确定了该项目的具体营销策划方案，为企业产品的市场营销奠定了理论基础。%On the basis of real estate marketing planning theory, taking real estate marketing planning scheme research as the theme, through the field investigation and collection of relevant information to a real estate project, determined the specific marketing planning of this project, laid a theoretical basis for the marketing of enterprise products.
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