从商业立面和户外广告的关系入手，对户外广告图片在商业建筑立面上设置的形式、面积、密度、色彩的运用方式加以研究，并结合自身的实践经验提出了户外广告协调建筑立面设计的方法，最后分析了信息时代数码技术所赋予户外广告的新趋势。%From the commercial facade and outdoor advertisement, the paper researches the adoption ways of outdoor advertisement pictures in the allocation forms, the coverage, the density and colors in the eommereial architectural facade, points out the methods of the outdoor advertisement in the coordination of the architectural facade design by combining with the practical experience, and analyzes the new tendency of the outdoor advertisement brought by the digital technique in information age.
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