Research on the Differences of Media Reports on COVID-19 Based on Agenda-Setting Theory

Zhang Wei; Wei Fuqian; Yang Yue

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Research on the Differences of Media Reports on COVID-19 Based on Agenda-Setting Theory

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Objective To study the news reports on COVID-19 through comparing the forwarding volume and posting time of microblogs from the government media and non-government media and exploring the advantages and disadvantages of the two in mastering discourse power in public health emergencies,so to provide a reference for the government department to cope with online public opinion.Methods The GooSeeker data mining tool was used to collect the data of the six microblog accounts that reported the COVID-19 from January 1 to June 15,2020.Then the data were analyzed from two aspects of microblog forwarding volume and posting time.Results and Conclusion According to the analysis of the forwarding volume data,the government media had a greater influence on the public during the process of COVID-19.The analysis of the news release time showed that the government media and non-government media had similar ability in discourse power on public health emergencies.This paper proposes the following recommendations for government departments to enhance their abilities to cope with online public opinion on public health emergencies,such as releasing information promptly,cultivating opinion leaders,and reporting the fact to avoid public misunderstandings.

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《亚洲社会药学》 |2021年第4期|P.281-289|共9页
作者
Zhang Wei; Wei Fuqian; Yang Yue;
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作者单位

School of Business Administration Shenyang Pharmaceutical University Shenyang 110016 China;

School of Business Administration Shenyang Pharmaceutical University Shenyang 110016 China;

School of Business Administration Shenyang Pharmaceutical University Shenyang 110016 ChinaSchool of Pharmaceutical Sciences Tsinghua University Beijing 100084 China;

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原文格式 PDF
正文语种 chi
中图分类文摘、索引;
关键词
COVID-19; online public opinion; agenda-setting;

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2. A Conceptually-Based Empirical Analysis on Quality Differences Between UK Annual Reports and US 10-K Reports [J] . Geert Braam ,Ferdy van Beest . 现代会计与审计 . 2013,第010期
3. Review: The vital role of traditional Chinese medicine (TCM) in the prevention and treatment of COVID-19 and the etiology and pathogenic mechanism of COVID-19 based on TCM theory [J] . Jianxiu Zhai ,Jun Yin . 亚洲传统医药 . 2020,第003期
4. Theory for incoherent subharmonic light scattering in isotropic media [C] . . 中国光学学会2004年学术大会 . 2004
5. Mediation in NetworK-based English Writing Activity--From the Perspective of Activity Theory [A] . 梁静 . 2012

Research on the Differences of Media Reports on COVID-19 Based on Agenda-Setting Theory

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