本文主要通过介绍济南市卷烟销售情况,进而分析影响卷烟销售的因素.在此基础上,提出通过合理制定营销策略,提高消费者支出预算、进一步加大工商协同和建设公共吸烟区三个方面的措施来促进本市卷烟销量增长.%This article mainly introduces the sales of cigarettes in Ji'nan City, and then analyzes the factors that affect sales of cigarettes. On this basis, it puts forward three measures to promote the sales growth of cigarettes in this city: reasonably formulating marketing strategies, raising consumer spending budget AND further increasing industrial and commercial cooperation and building public smoking areas.
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