新能源汽车产业是我国战略性新兴产业之一,江苏省新能源汽车市场发展具有较好的产业基础,部分产品和技术居全国领先水平,创新平台及科技载体建设日趋完善,但同时也存在核心竞争力不强、企业研发投入不足、推广应用成效不明显等问题.本文在利用SWOT模型分析江苏省新能源汽车市场发展现状的基础上,根据分析结果为江苏省新能源汽车市场发展制定合理推广策略.%The new energy automobile industry is one of the strategic emerging industries in China. The development of the new energy automobile market in Jiangsu Province has a good industrial base. Some products and technologies are in the leading level in China. The innovation platform and the construction of the technology carrier are becoming more and more perfect. But there are also some problems, such as weak core competitiveness, lack of R& D investment, ineffective promotion and application and so on. Based on the analysis of the current situation of the development of new energy automobile in Jiangsu Province, this paper uses the SWOT model to develop a reasonable promotion strategy for the development of new energy automobile market in Jiangsu Province.
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