媒体在有些国家和地区被称为“第四权力”,可见其重要性,同样媒体宣传在团组织活力提升当中扮演着一个举足轻重的角色,现代社会不同敌对势力对媒体“话语权”的争夺战愈演愈烈,而这个争夺战有时可能成为“生死战”,共青团组织要想在这场战役中获胜必须充分利用这个工具.本文从传统媒体和新媒体两个方向分析了目前基层团组织在组织活力提升当中对“媒体宣传”这一工具的利用现状,并针对存在的问题给出了充分利用媒体提升基层团组织活力的方法和建议.%The media is known as the "fourth power" in some countries and regions,which reflects its importance.And media propaganda plays a pivotal role in league organization vitality promotion.In modern society,the battle among different hostile forces on the media "discourse" is intensifying,and this battle may sometimes become a "life and death war".In order to win in this battle,the Communist Youth League organizations must take full advantage of this tool.This paper analyzes the current situation of the use of the media propaganda in the promotion of organizational vitality from the traditional media and the new media,and gives the methods and recommendations to make full use of the media to enhance the vitality of the grassroots organizations.
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