China's vegetable e-commerce market is developing rapidly, the momentum is rapid. But the transport of low-value agricultural products and the multi-level demand of consumers is the bottleneck of many electricity providers. The main reasons are the following: cold chain transport costs are not suitable for low-value agricultural transport; existing vegetable electricity business focus on product sales and thus ignore the diverse needs of consumers. In order to solve the above problems, this paper puts forward the new mode of low-value vegetable e-commerce enterprises, that is, the low-value vegetable supply mode of the village to the community, which effectively solves the dilemma of the existing vegetable electrician.%蔬菜类电子商务市场发展迅速,势头迅猛.但低值农产品的运输和消费者的多品种需求是诸多电商发展的瓶颈.其主要原因有以下两点:冷链运输成本高昂不适于低值蔬菜农产品运输;现有蔬菜电商重点关注产品销售从而忽视了消费者的多样化需求.为此提出低值蔬菜类电子商务企业运营新模式,即基于1小时城市交通圈的村庄到社区的低值蔬菜供应模式,有效的解决了现有蔬菜电商面临的困境.
展开▼
