广告作为文化的载体,从某种角度上可以反映其所处时代的文化特征.本文通过对比分析青岛啤酒于几个不同历史时期在中国大陆所作广告的特点,结合其所处社会的文化背景,印证出广告不仅是社会经济的助推器,更是时代文化的精髓与缩影.%As a carrier of culture, advertisement can reflect the cultural feature of its time in a sense. The current paper analyzed the characteristics of Tsingtao Brewery's advertisements which released at several historical periods in mainland China, with a view to the cultural background of its society, aimed to claim that advertisement is not only the driving force of social economy, but also the marrow and epitome of age culture.
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