Modern marketing makes simple consumer connotation, value, function and status change, which are endowed with new function and higher orientation. One of the typical representative of consumer+ is prosumer, which is the compound of consumer and distributor, and is used by many enterprises in marketing, and shows t vigorous development posture. So what is a prosumer? What are the conditions that the prosumer produces? How to use consumer in business marketing? What problems should be paid attention to by using consumer marketing?This is the problem to be solved in this article.%现代营销使单纯的消费者内涵、价值、职能和身份发生变化,被赋予新的、更高的功能和定位,消费者被加即"消费者+",其中一个典型代表就是"消费商"的出现,消费商是消费者和代理商的复合体,"消费商"已经被众多企业在营销中假以利用,并且呈现蓬勃发展的良好态势.那么什么是消费商?消费商产生的条件是什么?企业营销如何运用消费商?运用消费商开展营销需要注意什么问题?这就是本文要解决的问题.
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