Under the current customer economic background, the retail environment factors promote customer perception, and then affect the customer's behavior response. Underwear entity store as the main format in the field of industry, to provide daily needs for people's lives. In recent years, in the process of rapid expansion, there are extensive and arbitrary problems in store management. Based on the customer perceived value, this paper takes the underwear entity store as the research object, and constructs the customer perceived factor variable system in the retail environment. Through on-site interview and questionnaire survey, the paper analyzes the influencing factors of customer perception of retail environment of underwear store with SPSS tools, and provides suggestions for the transformation of underwear store management mode.%当前客户经济背景下,零售环境因素推动着顾客感知,进而影响顾客的行为反应.内衣实体专卖店作为行业领域内的主力业态形式,为人们的生活提供日常所需.近年来在快速扩张的过程中,门店管理存在着粗放、随意性问题.本文立足于顾客感知价值,以内衣实体专卖门店为研究对象,对零售环境下的顾客感知因素变量体系进行构建.通过现场访谈、问卷调查的方式,借助SPSS工具对内衣门店零售环境顾客感知的影响因素进行分析,对内衣门店管理模式的转型提供建议.
展开▼
