随着互联网的日益普及,人们对互联网技术的利用率越来越高,由此而来的大数据对社会的各行各业都带来很大变化,人们正步入大数据时代.在企业营销中,大数据的应用可以大大促进精准营销的发展,为其带来前所未有的发展机遇.本文详细分析了企业在电子商务中实施精准营销的策略.%With the rising popularity of the Internet, its utilization rate is higher and higher, and the big data have brought great changes to all walks of life. People are moving into the era of big data. In enterprise marketing, the application of large data can greatly promote the development of precision marketing, and bring unprecedented development opportunity. This article analyzed the strategy of implementing precision marketing in e-business of enterprises.
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