Through the literature material method and logic analysis, this paper carries out the generalization and summarization and the research and analysis of the related contents of marketization management of the college sports venues in China. The results respectively expounds the present situation of the compensation open, the basis of marketization management, the existing problems and optimization strategies of marketization management of the college sports venues in China to strengthen the attention for the marketization management of college sports venues by all parties in society and promote the steady improvement of the marketization management of college sports venues.%本文通过文献资料法、逻辑分析法,对我国高校体育场馆市场化管理的相关内容进行归纳总结和分析研究.研究结果分别从我国高校体育场馆对外有偿开放的现状、市场化管理依据、市场化管理存在问题以及优化对策的各个方面进行阐述,旨在加强社会各方面对高校体育场馆市场化管理的重视,推进各高校体育场馆市场化管理的稳步改进.
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