近年来,冰雪旅游市场蓬勃发展,冰雪旅游已成为未来旅游业发展的重要资源,但目前国内关于冰雪旅游吸引力的研究较为薄弱.本文基于游客体验的视角,选取正面临着严峻挑战的哈尔滨作为研究个案,构建冰雪旅游吸引力评价系统,利用因子分析、描述性分析、层次分析等方法研究评价系统的各个要素,根据调查结果提出了相应的哈尔滨冰雪旅游吸引力提升策略,为未来哈尔滨冰雪旅游的发展提供有建设意义的借鉴.%In recent years, the ice-snow tourism market is booming, and ice-snow tourism has become an important resource for the development of tourism in the future. But at present, the domestic research on the ice-snow tourism's attraction is weak. Based on the perspective of tourist experience, this paper selects Harbin, which is faced with severe challenges, as a case,then builds an ice-snow tourism attraction evaluation system, using the factor analysis, descriptive analysis, analytic hierarchy analysis method to study the evaluation system of various elements. According to the survey results, the corresponding strategies of Harbin ice-snow tourism attraction are put forward, which provides a reference for the future development of ice-snow tourism in Harbin.
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