本文以“安徽名牌产品”生产企业为例，分析企业开展品牌建设工作前后关键指标的变化以及与社会平均水平的对比，评价品牌建设工作取得的效益。结果表明：开展品牌建设工作，除企业竞争力和财务绩效等方面有提升之外，也为社会创造出较一般企业更多的经济效益。%This article takes the "Anhui Famous Brand Product" produce enterprises as an example to analyze changes of the key indicators before and after enterprises develop the brand-building work and comparation of it with the social average level and evaluate the benefit of the brand-building work. The results show that developing the brand-building work can not only promote enterprise competitiveness and financial performance, but also create more economic benefits than normal enterprises for the society.
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