This paper expounds the marketing factors of the whole process cost dynamic management of government invested projects, analyzes the problems in the cost management, and puts forward the concrete strategy for the whole process cost dynamic management of government invested projects, in order to promote the growing of social benefits of government invested projects.%本文就政府投资项目全过程造价动态管理的营销因素进行阐述，对政府投资项目全过程造价动态管理存在的问题进行分析，提出政府投资项目全过程造价动态管理的具体策略，以促进政府投资项目的社会效益不断增长。
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