本文研究了在随机商誉模式背景下由制造商和零售商组成的供应链中广告投资问题。文章讨论了在合作博弈，Nash非合作博弈和Stackelberg博弈这三种情形供应链中制造商与零售商广告投入策略的变化。研究结果表明，合作情形下的广告投入给供应链企业带来的收益更高。%Under the stochastic goodwill mode background,this paper studies the advertisement consisting of manufacturers and retailers in of supply chain investment problem. This paper discusses the cooperative game, Nash non-cooperative game and Stackelberg game these three cases the supply chain manufacturers and retailers to change advertising strategy. The results show that ad-case cooperation to get more investment income of the enterprise supply chain.
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