At present, whether the education investment to college students is valuable, whether occupation education is better than university education, and where the family education investment will go? In this paper, under the difficult employment situation of university students, it takes the parent investors as the main research object, considers the funds for children to university as the main human capital investment behavior, shows the factors affecting the parents investment willingness through the design of the questionnaire and empirical analysis, and studies the influence of difficult employment on parents' human capital investment decision, to provide suggestions for the human capital investment.%当下,大学生的教育投资是否有价值可言,职业教育是否胜过大学教育,家庭教育投资又当何去何从?本文在大学生就业难的社会现状下,以家长投资主体为主要研究对象,将资助孩子上大学看成是主要的人力资本投资行为,通过问卷设计,以实证分析来清楚的展示家长投资意愿的影响因素,研究就业难是否影响了家庭的人力资本投资决策。以此对大环境下的人力资本投资提供建议。
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