当前，中国电子商务的发展环境日益改善。传统企业要想在新的市场环境中占有一席之地，就必须适应电子商务给其带来的变革，抓住机遇，应用电子商务来进行营销模式的转型，充分利用网络信息技术，摆脱传统营销模式的限制，增强竞争力，提升竞争优势。%At present, China's e-commerce development environment is improving. Traditional enterprise in order to occupy a place in the new market environment, it must adapt to the changes which electronic commerce bring, seize the opportunity to use e-commerce marketing model transformation, make full use of network information technology, get rid of the limitation of the traditional marketing model, enhance competitiveness, and improve competitive advantage.
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