电子商务在汽车的营销和流通领域的应用,将会给汽车生产厂家,营销商和汽车消费者带来巨大的商机和便利的购车条件,会有利拉动汽车产业的发展和汽车消费.与传统的营销手段相比,汽车电子商务具有明显的成长发展优势,是2l世纪面向普通消费者开展快速成长的有个性化服务特色的营销务所必须采取的有效途径,理应引起汽车生产企业和汽车销售商的高度重视.%The application of e-commerce in the fields of marketing and circulation of automobile will bring huge business opportunities and convenient shopping conditions for the car manufacturers, marketers and consumers. It will boost the development of auto industry and the automobile consumption. Compared with the traditional marketing means, automobile electronic commerce has obvious growth advantages. It is the effective way must be used to carry out the fast growing marketing and the service with personalized service characteristics. It should be paid great attention to by the automobile production enterprises and marketers.
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