文中依据软件专业类的特点和行业、企业需求，通过翻转课堂的教学模式，学生提出微信营销平台设计的学习目标，教师引导学生借助协同工作平台安排学习内容和项目开发计划，实现微信营销平台的设计与开发，最终实现产学相结合，达到学以致用的教学目的。本文主要介绍翻转课堂教学模式在微信营销平台设计与开发中的实践和研究。%Based on the characteristics of software specialties and industry and enterprise needs, through the teaching mode flipped class, students propose the learning target of Wechat marketing platform design, and the teacher guide the students to arrange the learning content and project development plan with the help of the collaborative work platform to realize the design and development of Wechat marketing platform, and finally realize the combination of industry, learning and research so as to put the knowledge into practice. This paper mainly introduces the practice and research of the flipped class in Wechat marketing platform design and development.
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