This paper analyzes the internal factors (strength and weakness) and external environment (opportunity and threats) for the promotion and development of primary and middle school football in Hainan province using SWOT method.%本文运用SWOT分析法对海南省中小学足球运动推广与发展的内部因素（优势和劣势）和外部环境（机遇和威胁）进行分析。
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