E-commerce is a product of the development of computer technology, the application of computer technology in e-commerce has made considerable progress, and e-commerce have penetrated into all walks of life. In e-commerce field, in order to strengthen competitive position and improve the economic efficiency, many enterprises use a variety of network marketing ways, even the highly specialized computer technology, in which the data mining technology plays an important role in the field of e-commerce. This article, based on the classified needs analysis of the computer network marketing data in e-commerce, will start a detailed discussion on the application of computer data mining technology and study the interactive role of computer technology in e-commerce consumption.%电子商务是计算机技术发展的产物，计算机技术在电子商务中的应用取得了长足的进步，而电子商务也渗透到了各行各业中。电子商务领域中，很多企业为了巩固经营竞争地位和提高经济效益，而采用了各种各种的网络营销方式，其中不乏专业性较强的计算机技术，譬如数据挖掘技术，目前在电子商务领域中起到了重要的作用。本文将在对电子商务领域中计算机网络营销数据分类需求分析的基础上，对计算机数据挖掘技术的应用展开详细探讨，对计算机技术在电子商务消费中的互动作用也进行一个分析研究。
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