With the deepening of the market economy, the beer industry has rapid development, China has become the world's largest beer producer and the consumer market, while the beer market to a certain extent also formed a competition. To healthy development, China's beer industry must open up overseas beer market, enhance brand value, in order to remain invincible in the fierce market competition.%随着市场经济的不断深化，啤酒行业也得到了迅速的发展，而中国已经成为当今世界最大的啤酒生产国与消费市场，同时啤酒市场在一定程度上也形成了竞争格局。中国啤酒行业要想持续健康发展，就必须开拓海外啤酒市场，提升品牌价值，以求在激烈的市场竞争中立于不败之地。
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