This paper introduces the market situation, analyzes the opportunities and constraints of precision marketing based on the mobile Internet, and finally analyzes the future development trend from the aspects of enterprise transformation and market norms.%本文介绍了市场现状，针对基于移动互联网的精准营销的机会和制约因素进行分析，最后从企业转型、和市场规范方面对未来发展趋势进行分析。
展开▼
