通过对超市管理人理性认知模式和决议选择的分析，探讨在有限理性视角下的超市管理人的行为机理，得出，有限理性视角下的超市管理人的博弈行为对我国能否有效顺利实施“农超对接”起着关键作用，本文从有限理性经济人的角度出发，通过博弈模型剖析超市参与“农超对接”行为，发现“农超对接”实施中存在的根本问题，为促进我国“农超对接”快速发展提供理论依据。%This article analyzes the rational cognitive mode and the resolution selection of the supermarket manager, and explores the behavior mechanism of supermarket manager under bounded rationality perspective. It is concluded that, under the bounded rationality perspective, the gambling behavior of supermarket manager is key factor that affect China's effective implementation of agriculture-supermarket jointing. From the perspective of limited rational economic man, this paper analyzes supermarket's participation in agriculture-supermarket jointing through game model, and finds out the fundamental problems in agriculture-supermarket jointing, in order to provide theoretical basis for the rapid development of China's agriculture-supermarket jointing.
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