The emerging e-business mode has greatly affected the production mode, marketing, service mode and the competition mode of the enterprises. The change of the enterprise environment substantially impacts the strategic choice: static competition to dynamic competition. So, the enterprises need to timely adjust their strategic management. Based on the cooperation with the small and medium-sized electricity enterprises, this paper rethinks the cultivation of the higher vocational students' network marketing innovative entrepreneurial ability, and tries to put forward the application of the middle and small-sized enterprises' dynamic competitive strategy in the e-business environment.%在新兴的电子商务模式下，企业的生产方式、市场营销、服务模式、竞争模式等都造成了极大的影响，企业环境的变化会对战略选择产生根本性影响---竞争从静态向动态转变，因此，企业要适时调整其战略管理。本文基于与中小电商企业的合作，反思高职学生的网络营销创新创业能力培养，尝试提出了电子商务环境下中小企业的动态竞争战略的应用。
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