商标的主要功能是区分产品，在现代市场竞争中发挥着至关重要的作用。在商标市场参与市场竞争的局势下，企业要想在激烈的市场竞争中站稳脚跟，必须采取相关法律措施强化企业商标管理。笔者结合多年工作经验，从我国企业商标资产流失的原因着手，对企业商标资产流失的法律防范措施做了简单介绍。%The main function of the trademark is to distinguish the product. It plays a crucial role in the modern market competition. Under the situation that the trademark market participates in market competition, the enterprise must to take relevant legal measures to strengthen the enterprise brand management to live in the fierce market competition. Combined with the years of experience, the author introduces the legal prevention measures of the enterprise's trademark assets loss from the reasons.
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