The vocational education brand of logistics in Hubei is established in 2013, the construction of this project conforms to the new requirements about school-running of vocational education collectivization of the state and adapts to the requirements of the development of economic and social, logistics industry and logistics professional education in Hubei. The lead colleges of the vocational education brand of logistics in Hubei have formidable strength. The coverage of the participant colleges is large, the participant enterprises are well-known and the efforts in support of the industry associations are great. The construction of the logistics vocational education brand in Hubei is very necessary, and it has good feasibility. It can promote the collaborative development of the logistics industry logistics vocational education in Hubei, and it can contribute to the construction of rising strategy of central China of Hubei.%湖北物流职业教育品牌于2013年立项，该项目的建设符合国家对职业教育集团化办学的新要求，适应湖北经济社会发展的需要、湖北物流行业发展的需要和湖北物流职业教育发展的需要。湖北物流职业教育品牌建设牵头院校实力强，参与院校覆盖面大，参与企业知名度高，行业协会支持力度大。湖北物流职业教育品牌建设非常必要，且具有良好的可行性，它的建设可促进湖北物流行业与湖北物流职业教育协同发展，为湖北构建中部崛起战略支点做出贡献。
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