The paper analyzes the problems in tourism of world cultural heritage in Xi'an, such as tourists' perception degree is not high, the gap between satisfaction and expectations is large, hierarchy of tourism product is not clear and supporting and service facilities are imperfect. Based on a large amount of data, the paper puts forward the basic strategies and development ideas followed by deep development of historical and cultural heritage tourism in Xi 'an, providing reference for the effective implementation of historical and cultural heritage tourism in Xi'an.% 针对西安历史文化遗产旅游游客感知度不高、满意度与期望值相差较大、旅游产品层次性不强、配套及服务设施急需完善等方面的问题，在大量分析数据的基础上，提出了西安历史文化遗产旅游在深层次开发上应该遵循的基本策略和发展思路，为西安历史文化遗产旅游的有效实施提供了可以借鉴的参考。
展开▼
