新疆伊力特酒业发源自新疆生产建设兵团这一党政军企合一特殊组织，在五十年的成长历程中逐渐培育出具有特色的企业文化。在市场竞争日益激烈的今天，伊力特依据本企业的理念个性和行为规范，发挥独有的企业文化特点，运用企业识别系统战略整合企业的各种形象资源，使伊力特品牌形象个性化、统一化，在社会中形成广泛认同，提升了企业的市场竞争力。%Xinjiang Yilite Wine originates from Xinjiang Production and Construction Corp which is a special unity of Party, politics, military and enterprise. During 50 years' development, distinctive corporate culture, with heroism as its core, has gradually formed. In the fierce market competition today, according to its own concept feature and norm of conduct, Yilite takes advantage of its unique corporation culture characteristics and uses Corporate Identity System to integrate various image resources, making Yilite Brand image a unification with distinctive features, which has been widely accepted by society and thus improving the market competitiveness.
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